Traditionally, there are various key elements that are placed on a business card. These include your logo or mark, company name/details, personal details/designation, contact details and a list of product/services that you provide. It has also become reasonably common practice to include your social media accounts.
There is of course nothing wrong with going the traditional route, but we would argue that as with any marketing material, it may be wise to pause and think about which elements best serve to get your message across to your designated target market. Ultimately, a business card is a fairly small piece of canvas and adding too many elements will cause clutter, which will in turn dilute any information you are trying to impart.
Our advice would be to decide which elements are critically important and ruthlessly cull the rest. By way of example, when was the last time your received a fax – is it therefore that important to include your fax number? In the same vein – is it really necessary to include your postal details? Many people don’t realise that for a marginal additional amount, you can print on the reverse of your business card. This immediately doubles the amount of space you have at your disposal, so how can you best utilise this additional real estate?
Firstly, you need to realise that the front of the card does garner more than 50% of people’s attention, so it is important to put the most important information on the front of the card. Once you have their attention you can consider one or more of the following; key services offered, short testimonials from satisfied clients or other useful information not necessarily pertaining to your business (e.g. numbers for emergency services in your area).
The idea with the latter is to extend the visible shelf life of your card. As you can hopefully see from the above, the small size available on a business card doesn’t necessarily make the process of deciding what elements to include any easier than when laying out a poster or banner – in fact it may actually be harder.
The good news is that business cards are an extremely inexpensive form of marketing and if you don’t quite get it right the first time, you can tweak your card for the next print run. You know your business better than anybody outside of the organisation, but if you would like our input or advice, we are always more than willing to assist.